The proliferation of media streaming services has increased the volume of personalized video consumption, allowing marketers to reach massive audiences and deliver a range of customized content at scale. However, relatively little is known about how consumers’ psychological makeup is manifested in their media preferences. The present paper
Nave, G., Rentfrow, J., & Bhatia, S. (2020, November 26). We Are What We Watch: Movie Plots Predict the Personalities of Those who “Like” Them. https://doi.org/10.31234/osf.io/wsdu8 Nave, Gideon, et al. “We Are What We Watch: Movie Plots Predict the Personalities of Those Who Nave, Gideon, Jason Rentfrow, and Sudeep Bhatia. 2020. “We Are What We Watch: Movie Plots Predict the Personalities of Those Who “like” Them” PsyArXiv. November 26. doi:10.31234/osf.io/wsdu8.
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