Go fast to stay authentic. If you’re building a product, there are… | by Jake Knapp | Medium


If you’re building a product, there are lots of reasons to go fast. It’s cheaper. You get to market sooner. If you’re off course, you might find out before it’s too late.

But last week I was reminded of what might be the most important reason to go fast: Going fast prevents you from second-guessing. Speed keeps you authentic. If you’ve got a weird, opinionated, crazy, possibly-stupid-possibly-great plan, and you take a long time to think it through, revise it, and make it perfect, you water down and wash out the goodness.

My realization came from

, who has been an inspiration to me for over a decade, and who I got to interview on a podcast. Jason talked a lot about how they use speed at Basecamp—like their famous 6-week cycles. He talked about how he uses speed when he writes on Medium—every post in 15–20 minutes, holy jeez.

When you move that fast, sometimes you’re wrong. But you don’t waste time watering things down.

I’m not (only) parroting Jason here. I’ve seen the speed-keeps-you-authentic effect in design sprints. Without time to equivocate, the solutions are better. And I’ve had the painful first-hand experience of wavering, redoing, redoing, redoing, and forgetting the point.

Right now I’m recommitting to speed. If you’re writing, there are lots of reasons to go fast. You won’t lose your nerve. You won’t lose your inspiration. You won’t edit yourself to death.

For the next few weeks, I’ll imitate Jason and go fast to stay authentic with my Medium posts… I have a hundred ideas I don’t have time to write properly and preciously, but I do have 15 minutes.

Let’s see if this headline is true.

Listen to the interview here or subscribe wherever you listen to podcasts.